Meet The Team

Kevin Lehmann
Founder
Head of Strategy & Research
Kevin Lehmann is the Founder and Managing Partner of Goods Group, a global consumer goods–focused platform spanning data and strategy consulting, M&A advisory, and venture investing. He founded the business in early 2021 after a decade-long career spanning Wall Street, analytics, and the global consumer sector.
Prior to launching Goods Group, Kevin was a member of Wall Street’s top-ranked CPG/Food & Restaurant equity research teams at Evercore ISI and RBC Capital Markets, where he advised institutional investors and corporate executives across global consumer. Earlier in his career, he held multiple analytics and leadership roles at NielsenIQ and GSK in both the United States and Europe, specializing in consumer insights, data analytics, and commercial execution. He also held roles in fixed income and structured product trading at Financial Northeastern, and at 451 Research, a technology and industry intelligence firm later acquired by S&P Global.
Beyond business, Kevin has served on the Board of Directors of Fraunces Tavern — New York City’s oldest restaurant and a landmark of American history — and previously worked as an EMS crew chief with the New York Giants and Jets at MetLife Stadium, as part of nearly a decade in emergency medicine and rescue.
Kevin earned his B.S. in Finance with Distinction from Penn State University. He now lives in Amsterdam, The Netherlands, with his wife and two sons.

Will Griffin
Managing Director
Analytics & Technical Lead
Will Griffin is a Managing Director at Goods Group. He joined the firm in early 2025, bringing a diverse background across analytics, corporate strategy, and finance within the consumer and retail sectors.
Before joining Goods Group, Will held roles in FP&A and Corporate Development at Ramp Health, and worked in consumer-sector M&A, finance, and strategic advisory at PwC. He has also held multiple analytics and strategy roles at Kraft Heinz, NielsenIQ, and RetailNet Group, where he specialized in data-driven commercial planning, pricing strategy, and category insights.
In addition to his work with Goods Group, Will is the owner and operator of a Mathnasium learning center in suburban Philadelphia, combining his passion for education, mathematics, and entrepreneurship.
Will earned his MBA from Cornell University with Academic Distinction and his B.A. from Middlebury College, where he was an NCAA All-American swimmer. He is pursuing a second Master’s in Mathematics at Villanova University.
Will lives in suburban Philadelphia with his fiancée.
